Nexstar Media Group

  • Digital Sales Specialist

    Requisition ID
    2019-4556
    Category
    Sales
    Job Locations
    US-PA-Altoona
    Position Type
    Regular Full-Time
  • Company Overview

    Nexstar Media Group Inc. is the largest TV station operator in the country. With the reach of 171 television stations in 100 markets addressing nearly 38.7% of US television households, and a diversified, growing digital media operation.  Nexstar Media Group Inc. is the parent company of Nexstar Broadcasting Group, Inc. & Nexstar Digital LLC.  Learn more at www.nexstar.tv.

    EEO Statement:

    Equal Opportunity Employer Minorities/Women/Veterans/Disabled

    Position Summary

    Cental Pennsylvania's News Leader WTAJ is now hiring a Digital Sales Specialist!

     

    Our CBS affiliate WTAJ in Altoona is looking for its next Digital Sales Specialist who will be responsible for generating and growing digital marketing service revenue. The ideal candidate will be the market's subject matter expert on digital services and will work, both independently and in conjunction with the WTAJ-TV Sales team, to achieve budgeted revenue goals in the digital marketing services area. The Digital Sales Specialist will achieve by professionally and effectively selling Nexstar's digital products and inventories (including but not limited to targeted video, digital audience and reach extensions, SEO/SEM, and sponsorships) with the intent to advance client objectives.

    Essential Duties and Responsibilities

    Responsibilities:

    • Digital marketing services sales lead and subject matter expert in your market
    • Develop and execute go-to-market sales strategies and tactics that result in exceeding personal and company revenue targets
    • Establish, maintain and grown meaningful client relationships
    • Generate new digital marketing services business and grow business from existing clients
    • Be an effective educator and ambassador both internally and externally on the benefits of digital marketing for clients
    • Meaningful contributor in sales meetings on digital marketing topics (ex. best practice sharing, industry trends)
    • Be an effective partner with the market's sales team in generating synergy revenue
    • Effective closer
    • Consistently communicate with clients
    • Effective in "four-legged" call situations

    Requirements:

     

    Education: BA or BS in Business, Marketing, Advertising or Communications preferred

     

    Experience:

    • 1+ years of digital marketing or media sales preferred
    • Significant knowledge of the local digital marketing services product offering and it's effective use for clients
    • Motivated, enthusiastic, self-starter who is able to work effectively both independently and collaborating in a team environment
    • Effective communication and client presentation skills
    • Ability to interact with high-level decision makers
    • Ability to manage account receivables for your book of business
    • Proficiency in Excel, PowerPoint and ability to become proficient on in-house sales systems

    #LI-SM1

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